There are as many ways to design dental websites, as there are ways to create and build dental practices. When designing your dental facility, you need to take many things into consideration: funds available, your technical needs, the image you want to project, the number of patients you want to be able to treat, remodeling or new construction, etc.

Dental website design also requires that you consider many elements and deal with them as prudently as a building project if you want the results you expect.

Some dentists just want to have a basic presence online; other dentists want to challenge or overtake the competition. When they consider the artistic design they want to see in their dental Internet site, some are not too worried about it and others demand nothing less than award winning beauty and class.

Which type of dental website is the best form of dental marketing? Which dentists need exceptional website design? Who should pay more for their dental website? When should design take precedence over content? Is a Flash animation Internet site better than a SEO (search engine optimization) content rich website?

Let’s look at each type of web site design so you can make a more informed decision. There are at least 6 categories of dental website design and price ranges you might find in an Internet search:

1) Business Card Dental Websites : price range is $0 to $500*

2) Informational Internet Dental Sites: $500 to $2,500*

3) Image Builder Dental Websites: $2,000-$5,000*

4) Comprehensive Dental Internet Sites: $5,000 to $10,000*

5) Leadership Dental Web sites: $5,000 to $15,000*

6) Search Engine Optimized or SEO Dental Internet sites: $3,000 to $20,000*

Conclusion: You need a Dental Web site Design that Reflects Your Practice Image

For each design style, answers to these specific questions will be provided:

• What kind of dental website is this?

• Who needs a dental web site like this?

• What can it do?

• How is cost determined?

• What should you pay?

*These are just close proximity costs for all dental Internet marketing firms and depend on the website design qualifications discussed in this dental marketing article. Your brother’s friend’s cousin’s neighbor might be able to design a dental website for less.

1) Business Card Dental Websites: $0 to $500:

What kind of dental website is this?

There is very little design (usually) involved in this site. Often it is one page, the dental logo (if the dentist has one) and some mention of services with address, phone and email. The navigation and header bar might match the color of the dental logo, but artistic cohesiveness is minimal.

Who needs a dental web site like this?

This type of website is for dentists who know people are looking for them online, but are not very interested in growing their business or aren’t concerned about being found in general search engine searches (Google, MSN, or Yahoo). It can also be a good plan for the dentist that wants something now – they have printed up marketing materials with their dental web site address and are just not ready to do more. If you are just starting out – want to be online like everyone else – but are not ready to develop your “complete” dental image – this could be your destination. Cosmetic dentists focused on bringing in more cosmetic dentistry patients or increasing their large restorative smile makeovers clientele would not benefit from this type of site in most markets. The competition in cosmetic dentistry requires more than one or two pages of “evidence of value”. Family dentists who also want to do a few cosmetic cases each month would only want to use this as a short-term strategy.

What can it do?

It can provide a bridge to that day when the dentist is ready to more. For those who are looking for a basic presence for the long run, it will provide a base to direct their marketing and a way to hook up to various dental Internet directory services such as FindADentist.com or SuperPages.com so prospective dental patients can get more than an address and phone number.

How is cost determined?

The zero dollar cost can come from you creating the site yourself, a relative “who knows design”, or various “free” web site design sites. These “free” companies usually require some type of monthly “hosting” fee. The larger amount comes from a more sophisticated design and someone who will take more care in your design needs. The higher cost design means you hopefully get more than someone cramming your photo and dental logo into HTML code.

What should you pay?

If you’re a dentist in a small market or rural area or are not in need of tons of dental patients today, you might want to test out some of the lower cost options like your telephone or yellow pages company Internet directory. Dentists who want to do more soon or are in a highly competitive market should not create a “cheap” look that might damage their image for the long-term. Even if it’s a small, business-card-sized dental website, you might want to find a designer that knows how to create an effective transition image website. While I believe very few should go this way – if you want to be successful – there are good ways and bad ways to go about it. Choosing the platform for your dental Internet site can be thought of in terms of building a dental practice next to a Black and Decker outlet store versus a Day Spa. Which will reflect better on your dental brand?

2) Informational Dental Internet Sites: $500 to $2,500

What kind of dental website is this?

This type of design brings more “evidence of value” to the fore. There is some artistic and branding cohesiveness involved in this type of dental Internet site design. However, mostly it is about providing information on the dentist, the dental practice and its dental services. There are usually a few more photos than a biz card site and you might have some custom “artistic choices”. This type of dental website is often pleasant to look at, just not beautiful or breathtaking. It might be 3 to 15 pages in size (or bigger) depending on what route you take. The design is mostly a navigation bar on the left and header bar on top and text/photos to the right. Your dental logo colors might be part of the design if it’s not a “restricted” stock Internet site.

Who needs a dental web site like this?

This type of Internet site better serves dentists who want to provide a context for the value of their dental services beyond the “grocery list” of services group. A cosmetic dentist needs to explain why the dental consumer should want this type of service and why they are the right choice for cosmetic dentistry. Family dentists and orthodontists need to create a story to prove the value of their services too: if there are ten competitors in the community, you don’t want to be the last choice. An informational site works good as a “starter site” especially if you just want to test the waters. If you are in a highly competitive retail market or segment of the dental arena like extreme makeovers, than this design probably won’t give you the boost you want. Posting all your smile makeovers (before and after photos) will help: but informational design, which might include some blended branding elements, does not usually have the Wow factor many extreme makeover type candidates will expect.

What can it do?

This dental web site design will “tell” people you know what you are doing. It might not be a design that Wows, but it can provide information that is very helpful in the decision making process: before and after photos, testimonials, and an explanation of what cosmetic dentistry, orthodontics, or other services can do for their lives, and the dentist’s expertise, etc. Whereas a business card Internet site will verify that you exist, an informational dental website will actually start creating more patients.

How is cost determined?

This kind of website design takes more thought, more planning, copywriting and much more programming than a one or two page business card site. Should you have 15 links on your home page that link to every page that can overwhelm the visitor or 5 links that narrow down their navigation choices to better define your brand? Which should be more prominently featured: the dental practice’s look and feel, the dentist or that you are a Sedation dentist? These decisions can slow the process (and make for a better product) but this requires some amount of time, which is money. Usually you will get a page limit (5 or 10 page website), and then a per web page charge. Some web design firms charge upfront for copywriting or it is extra. You might get a per photo limit. All these factors control the price and as you can probably tell, the price can keep going up.

What should you pay?

Some dentists are not very interested in design artistry or advancing their “visual brand”, but want their ideas and the value of their services and dental expertise to be explained effectively: those dentists will benefit from this type of website design structure. A web site design firm that does all kinds of sites and has thousands of clients might do it for less than a grand, but a dental marketing firm can add the type of insight that puts your site in a league all by itself. It all depends on your perspective of value: something you probably discuss with your patients everyday. While you could develop a dental website like this on your own or with a “bulk” web design group (for “near zero” dollars), it is not as easy as it seems to create an effective dental Internet site. When you are ready to take the leap, make sure you know what you’re getting. Going too shallow on price can mean you go without some specialization you really need: like the contractor that has never built a dental practice and forgets to put plumbing in the operatory.

3) Image Builder Dental Web sites: $2,000-$5000

What kind of dental website is this?

This type of website design provides a level of image, brand and identity development that many dentists believe is necessary to encourage people to accept comprehensive dental treatment and/or a cosmetic smile makeover. Since the consumer makes choices based on many stimuli, it is important to try and cover all the bases. You can tell them till you are blue in the face about the effects of bad hygiene on your informational web site, but often it is a visual stimulus that gets them to stop and consider your plea. Creating a dental Internet site that incorporates an above average visual theme (best when designed with your dental logo as a theme element) encourages the visually inspired consumer to take another look at your evidence and read more thoroughly about your value.

Who needs a dental web site like this?

About one in 10 dentists would need to move to this level. If you want to standout from the crowd, this web site design style offers the capability to do it. A good informational site is like a very functional dental practice that offers nice but basic amenities with efficient service. A good image dental website is a facility where fresh flowers greet you at the front desk and a coral aquarium comforts you in the reception area. Dental patients who have only been to the “functional one” will think it is just what a dental practice (or website) should be. But if they are ever exposed to the comforting practice (or image web site) it will be difficult to make them believers in “functional” again. If you believe there is no competition for patients in your area, you probably don’t need an image website. However, if you want to capture the dental consumer who wants a higher level of care, then an image dental website can make the difference for many people. Remember you may not be visually inspired, but many of your target dental patients will be.

What can it do?

This type of dental website design provides many consumers with a positive and powerful link to your personality (or the personality of your practice) that words and even pictures (before and after photos, beautiful models or photos of your dental office) cannot. Imagine a beautiful dental practice with a national expert dentist, and a superior dental team, all the latest technology and every spa amenity built five miles down a scenic yet dusty, dirt road. While you got the land cheap and the county promises they will pave it in the near future, visitors will be infrequent. There are many dental Internet sites built like this: without a dental brand that has been paved properly. You could be the top website on the top five search engines and never get someone to go deeper than your home page. In many sites there might be a blob of text here or a photo there, but nothing guiding their visual journey. A good image website will bring in dental patients that want exactly what you’re offering: nothing more, nothing less. It depicts your level of customer service, smile design, and comfort. It encourages “dental patients” to become “smile enthusiasts”.

How is cost determined?

When creating a website like this, designers and writers want to know a lot about you. They want to understand where the design should go and not go. Should a photo of a beautiful model be employed within the design? What design elements of your dental logo can be accented or enhanced to create a seamless web design? Do you have a lot of before and after photos or is there some aspect of your expertise that can be highlighted (smile makeovers, neuromuscular dentistry, dental implants, etc.)? There is more artistic work required. An informational or starter website has a navigational bar on the left and a header bar on the top. An image site creates a seamless design from top to bottom and from side to side. Bluntly, there is more for you to critique so the designer needs to do more careful work and research so the final design is completed in a respectable amount of time. Throwing things at the wall and seeing what sticks is not a good plan.

What should you pay?

No one should pay more than is necessary, but it mostly comes down to what kind of “image” design you like and who can produce it. It might be the guy down the street, it could be a big corporate website design group and for many dentists it is a firm specializing in dental marketing that knows what patients want. Should you pay more for a Van Gogh or for a Picasso? If you want to be the TOP dental Internet site in the state, you pay more than the dentist who just wants to feel good when he looks at his website and wants his new patients to feel good when they see it.

4) Comprehensive Dental Internet Websites: $5,000 to $10,000

What kind of dental website is this?

This Web site is basically a larger version of an informational or an image website. It just holds more information and has more visuals (photos, etc.) than its cousins. It has anywhere from 20 to 100 or more pages and probably is written by a dental copywriter. It might have Flash animation to spice up its look and boost the value of some of its information presentations.

Who needs a dental web site like this?

About 1 in 50 dentists could utilize a dental Internet site like this. Dentists with a large library of before and after smile makeover photos, an extensive history of dental CE, teaching, speaking or lecturing, and/or a good background noted in several dental public relations efforts can best use this type of site. No one is going to read or look at everything presented on a site like this, but it provides enough evidence to prove any expertise claims you might be promoting. You pick the “real” dental expert: 1) “Hi, I am really, really, really good at what I do: now look at my 5 page website. 2) “Hello, I have learned from the best, but you should review my qualifications first: take a look at my comprehensive website filled with all kinds of proof.”

What can it do?

This dental website design level will encourage, enlighten, inspire, transform, and cajole. Encourage belief in your values. Enlighten consumers about what is possible now. Inspire them to take action to make their lives better. Transform them from dental insurance reliant to cosmetic dentistry aware. Finally: Cajole them to call you ASAP.

How is cost determined?

Dental websites like this are not very common. The big website behemoths are really not ready to create this site for you: cookie cutter is much more profitable for them. This is really where custom work starts. Even doing an image website can be “stock” because it is a home page and a few other pages. Many design websites that seem to promote custom design are just changing colors, photos, reversing design elements, etc. and are not actually starting from scratch. However, once you get to this level – over 15 or 20 pages, the dental web designer needs to be intimately involved with your concept. You don’t want someone else’s design for this type of site. You also don’t want 50 links on your home page to every page on your site – unless you want to confuse visitors about what your dental brand is. You determine what the five or so most important parts of your brand are and then everything else branches off from there. Think of comprehensive dental website development process as you would creating a new dental practice. What would happen if you asked the contractor who put in your foundation to furnish your office? Even I could furnish a dental office! But some things that “we all can do” should be left to someone who has the actual talent and experience. Of course, if you want me to furnish your dental office, my cousin loves to go to garage sales and I’m sure he could find you something NICE.

What should you pay?

I figure this type of dental website should generate “at least” enough to pay for itself in the first six months to a year. Therefore, I would not pay more than what you make off of one good smile makeover case or three or four 6 or 8-unit cases. This is for the initial Internet site design phase not additional updates or maintenance. Family dentists, Pediatric dentists, orthodontists and other specialists (if a web site like this needed in their market) the cost should reflect the value of 3 new patients every month to one every other month: depending on your per patient profits. Also figure the website will have a shelf life of 5 years: give or take one year, depending on how competitive your retail area is. Of course, many dentists will not be satisfied with these results, but this gives you a basis for making some ROI decisions. Depending on your retail area some Internet dental marketing will be required to encourage better ROI site activity.

5) Leadership Dental Web Sites: $7,500 to $15,000

What kind of dental website is this?

This Leadership website has many amenities besides a news page to announce the latest happenings at the dental practice and a complete image blend. It can have a Flash animation dental logo presentation, Flash smile shows, a large before and after smile makeover library, public relations elements and features, educational presentations (Flash), lecture schedule, etc. It might be a Flash website with links to HTML pages. The size is usually over 25 pages – especially if it is not a Flash site. It should be a dental website design award winner.

Who needs a dental web site like this?

About 1 in 200 dentists or fewer require this level of web site design. You don’t have to be a lecturing dentist or a celebrity dentist to go this route. It might be that your retail market is very competitive and you want to stand out from the crowd. You might be producing the income you want, but see the need to head off the competition. The market can change quickly and many dentists recognize today’s method might not be tomorrow’s success. If you are not too concerned about being first on the search engines and just want to Wow and inform, than a website designed completely in Flash animation could be advantageous in developing a leadership position.

What can it do?

This dental Internet site design can enhance every element of your dental brand so you gain and/or hold a high level marketing position. It should create a different level of patient: more informed and more excited about the value of restorative, esthetic or cosmetic dentistry.

How is cost determined?

Much of the cost of this dental website design is determined by time (the size and complexity) and the custom elements you want. There are stock Flash designs and “half-custom” designs, which are on the low end of the spectrum. Then there are from scratch custom dental marketing elements that will be on the higher end. If you write it yourself, you will save money on dental copywriting.

What should you pay?

It really depends on how much time you want to put into it. If you want great custom design with very good copywriting, employ a firm that specializes in dental marketing design and writing. If you want your site to kind of look like someone else’s and read like it too than a “half custom” firm will do just fine. However, sometimes you can get custom work for the same price as “half custom”. Watch out: there some big dental agencies that have so much overhead that they need to charge as much for “not really custom work” as smaller design groups do for custom.

6) Search Engine Optimized or SEO Dental Internet Sites: $3,000 to $20,000

What kind of dental website is this?

This type of website is liked by search engines: Google.com, MSN.com, Yahoo.com, etc. Type in a term like cosmetic dentistry, neuromuscular dentistry or cosmetic dentist or just plain dentist and the state and/or city you live in and you will see why many dentists want this type of website optimization. It is a text rich website: Flash sites need not apply at least most of them. You can make a Flash dental website more friendly to search engines but never as good as a non-Flash site. (A complementary HTML Internet site is one way to increase your Flash site’s exposure to search engines.) However, you can have Flash animation elements and still get great search engine receptivity. It probably should be at least 20 pages and continue to grow and change each quarter if not each month. It should have an updatable page where you can input news regularly about your dental practice. This design can be an image or informational website and can have a lot of images (before and after photos and practice photos). To create a search engine friendly site requires special coding and copywriting enriched with dental SEO friendly terms.

Who needs a dental web site like this?

This really depends on whether you want to be near or on the top of search engine searches. This is a marketing strategy more than a design per se. It is not a one-time deal: it requires constant changes and monitoring of the search engine rules. Because they regularly change their search algorithms you might be on top on day and down or out the next. It works best for those in areas where few sites are optimized. Say you have a cosmetic dental practice in Springfield, Illinois and no other dentist is marketing cosmetic dentistry. Then a site focused on this topic could have a good chance of being ranked number one. However, if you are in Los Angeles, CA, your chances are much lower of getting a high ranking unless you are focused on a narrower concept such as neuromuscular dentistry.

What can it do?

It can increase the number of phone calls and emails especially in the first few weeks of a high ranking such as one, two or three. This lets you know your website is actually working for you. After that it should keep creating leads for you at a good pace until another dentist takes over your spot. Unfortunately, for some areas it might take many tweaks of your dental Internet site design and SEO content before anything occurs. One argument against reliance on search engine optimization is that you don’t really create new converts you are just waiting for the current ones to locate your dental website. Proactive, external dental Internet advertising such as magazines, direct mail or newspaper presents new ideas like smile makeovers to new people. Meaning if you are not willing to do both in some consistent form, you might only have limited success. (SEO is just one-way to get noticed on search engines: search engine advertising is another way: with Google or Overture, which is MSN, Yahoo and others.)

How is cost determined?

The cost of a SEO dental web site design is determined by the number of pages and images you need optimized. There is often an initial fee to do the basic changes along with the per web page charge and an ongoing fee to keep you near or on the top of the search engines you want to be on top of. Once again there are SEO firms that specialize in search engine optimization for all kinds of websites and there are dental marketing firms specializing in dentist web sites who have SEO expertise. Which is best for you? Maybe an analogy using dental practice construction might help: Imagine getting the most productive, highest profile contractor in the state to develop your dental practice versus getting a contractor who has developed five really nice practices in your area to design it. One might have a deeper background in contracting, but which one will be more likely to anticipate all of your needs from a dental perspective?

What should you pay?

If it is an image website design with Flash animation and has many pages, you will be paying on the high end. If you choose an SEO group – not a dental marketer – you might pay more for optimization but less for image design, which they won’t probably do very well. You can get good SEO coding and SEO rich content (copywriting) and keep the page numbers down under 15 and get a less expensive site. However, a smaller Internet site probably would not battle the behemoth dental competitor, but it might work in a smaller and/or less competitive retail community. If you are cranking in 1.5 million dollars per year with one dentist and want to keep that pace in this changing environment – a $20,000 SEO image website probably makes sense. Few doctors will get the number one spot so the cost can vary greatly to get near or on top. Expect to pay more the tougher your dentistry market is and if you really want the top spot. Google.com has a good primer on SEO and pay per click. Here is a place to start: Google SEO reference page.

CONCLUSION: You Need a Dental Website Design that Reflects Your Practice Image

When a dental marketing firm designs dental logos, brochures and presentation folders, they don’t design them to favor the image of a family and pediatric dental practice when the client runs a cosmetic dentistry and spa dental practice. You also need to make sure your website does not stray from your image. Therefore, if you have just purchased an older dental practice and have one year of experience, a leadership web site would be a stretch. Conversely, if you have a dental CV a mile long and/or dozens of before and after smile photos, a business card web site shoots your potential in the foot.

From a cost perspective, never pay more or less than you have the potential to garner from the dental Internet marketing generated. If you’re serving a middle class clientele that will focus mostly on what their dental insurance pays for, a Lexus dental website would not make sense. Then again, dentists who want people to promote their extreme makeover expertise should not drive up in a used Ford Taurus. Of course, you could create a web façade that makes you seem more than you are. But once the patient walks into your dental practice, this façade of a website can cause significant consumer confusion, which means they are a lot less likely to commit to your treatment plan.

Your dental practice image and the web image should correspond to create true brand cohesion to build your dental practice long-term. Patients will recognize inaccuracies. Remember, referrals are still important. For example, if you are in an older dental practice and are not going to build or significantly remodel in the next two or three years, your web site, and the rest of your image, should reflect much of this reality.

There are patients for every type of dental image: from both sides of the fee spectrum. For example, a “low cost looking” dental web site (done well) can attract even high-paying customers because they perceive you as taking care of business first and worrying about your image second. Not “wasting” your money on “frivolous” extras. Of course, another spectrum sees this as cheap and lacking the comforts they require. Therefore, knowing who you really are (and/or want to be) helps you decide which level and type of dental website is best for your practice.

Dental marketing firms are no different. There are about 200,000 dentists in the US and Canada: one in 400 will want and benefit from the services of my dental Internet marketing company over the next 10 years. They will see and believe something positive about me that others do not. If they believe something about me, or my marketing company, after reviewing my website and that turns out not to be “true”, I will not gain a client or the relationship will be very short.

They might be wrong – but my dental marketing website needs to speak correctly to the type of client I want or I gain few clients. That’s because my website is me, and my company, to a large extent. You will need to think of your dental Internet site in the same way.

Finally, when choosing a dental Internet site developer, consider three things:

1) Have a “buyer beware” attitude. “Free” might not be free. No obligation might include some obligations. Etc.

2) Do some cost versus benefit competitor research. Every dental marketing firm comes at it from a different direction. Cheaper might mean less benefit and higher cost might mean they have too much overhead not better products.

3) Call me old fashioned, but I still believe in people… Don’t let the “Internet” be the final arbiter of your decision: make sure you feel comfortable with your choice including the person you are directly working with. They should get to know you beyond your payment method and the colors you like. A dental website is a major part of your image and Internet site building software alone can’t flesh that out.

Good Luck. I hope this helps in your decision.

Sincerely, Dick Chwalek

Dick Chwalek
http://www.articlesbase.com/marketing-articles/dental-website-design-what-is-best-for-my-practice-201085.html

‘Internet Marketing’ as the name implies, is nothing but a marketing technique in which products and services are marketed through the most efficient and easily reachable medium called the internet. There are ‘n’ number of marketing trends and techniques used these days but the question is which of these are effective and result oriented. But it is also a fact that the latest of the latest trends would not take long time to become an outdated technique. So, it is important to always have an eye on the changing behavior of the internet market and to change your internet marketing trends accordingly. for more detail go to:www.dropshipping-made-easy.com.In the first place, you should have your own identity if you wish to stay in the internet world at least for some time. For instance, if you wish to have yourself listed for ‘Vancouver internet marketing’, then you need to have your website strong enough with some good stuff on Vancouver internet marketing. You need to concentrate more on your website, their submission in appropriate search engines, their promotion, content and similar little things that would pay you high. The best way to go about would be to manually submit the website instead of using software that are really not effective. AltaVista,.Google, Excite, Hotpot, InfoSeek, Yahoo and Northern Light are few websites were you can easily submit your website.

Having your details updated in directories and in indexing websites is another option. However, one should remember that getting listed in directories is not as easy as it sounds but it takes a long time. Nonetheless, you can identify websites which can get you the work done for free. Publishing your own ozone article as an advertisement is another new approach which would help you in surviving in the internet world. This as well would take a little time as there are hundreds of other writers who are trying to do the same thing. One more factor that delays the process is that all the ozone articles are reviewed and verified by human editors. E-books are another good way of advertisement, as these are circulated well when they are sold and resold.

Socializing with others through the internet would also contribute a certain percentage in promoting your business as nothing else can be powerful than a ‘word of mouth’ advertising. If possible, you can even team up with other website owners to make reciprocal linking a little easier. Again, remember that having your website listed in a webpage which already has more than 100 links in it would not generate any great results. Be selective while submitting in any such websites. As ‘trend’ is something which keeps on changing on daily basis, for more detail go to: www.attaining-your-desires.com you need to be more creative and innovative in generating many new techniques. You can do this easily and with experience you would as well be able to pick more minor facts which would help in increasing sales. For example, contacting customers during vacations (early November till the end of the Christmas week) would be a wrong time for sales through the internet instead you can contact them soon after the Thanksgiving week. In short, keen observation and right contacts and relationships would support your promotion efforts.

jaswinder singh MANN
http://www.articlesbase.com/internet-marketing-articles/what-is-vancouver-internet-marketing-698059.html

Copyright 2005 Rick Miller

In a recent interview with Tellman Knudson for the List Crusade
program, Kevin Wilke, co-founder of Nitro Marketing, revealed
some of the insider secrets that allowed his company to quickly
become one the most respected and profitable Internet marketing
companies.

(Note: To access Kevin Wilke’s complete audio interview for
fre^e, see end of article)

Last year, his company did more than $1 million online, paying
out more than $115,000 to affiliates, and earning more than
$125,000 from various affiliate programs. Nitro’s total business
is expected to more than quadruple in the next 12 months.

When asked for one of his top Internet Marketing secrets, Kevin
said:

“First I want to give you one very valuable tip on how to go out
there and build your opt-in list, your webcast list, or just
your general newsletter list.

It’s something that we’ve found to be extremely effective, and
probably one of the least used assets in your business.

When somebody subscribes to your newsletter, they’re going to go
to a confirmation page that tells them ‘thank you for
subscribing’ and that’s usually just about all. And what we’ve
found is that’s probably the most valuable asset right there.

What we’ve been doing for about five years is to recommend
another newsletter on that page, as a thank you for subscribing
to my newsletter.

I put ‘I also found this newsletter extremely valuable and I
recommend that you sign up to it, too.’

We found anywhere between 50 and 70% of the people also
subscribed to that newsletter also. So, if you connect the dots,
if you go out and find other people that have their own
newsletter and you ask them if they would recommend people to
subscribe to your newsletter after they subscribe to theirs, all
of a sudden you’re getting 50 to 70% of their subscribers on to
your list.”

In the List Crusade interview Kevin also revealed:

* How he took a website that pulled only measly $100 a month and
within 30 days had it selling more than $100,000

* The key secret to amassing thousands of loyal customers and
subscribers who are hungry for everything you offer them

* A new technology that will explode your list and have your
subscribers totally excited about pulling out their credit card
to get your product

* How to train your customers to buy your products at your
command and take action immediately

* How to motivate thousands of affiliates to promote your
product for you while you sit back and rake in profits

* Discover the revolutionary affiliate software that allows
Nitro to manage a huge army of affiliates

Take these secrets from Kevin Wilke’s interview and use them
today. The more you use them, the more you’ll find that your
Internet Marketing business is exploding, your opt-in list is
sky-rocketing, and your bank account is bursting at the seams.

Rick Miller
http://www.articlesbase.com/ecommerce-articles/a-covert-nitro-tactic-to-capture-70-of-your-competitions-new-subscribers-3357.html

INTRODUCTION

The present threat of suspected entrance of depression is not an event suddenly came about. In the late seventies, some writers had warned the world that national income distribution in both the developed and the developing economies was going on becoming more unequal with their advancement on the path of economic development and growth. They had opined that the increasing inequality, if not controlled, would one day create a strong barrier in the way of economic development and growth. The warning was over looked. Therefore, on account of persisting inequality, greater portion of national income went on concentrating in the hands of a small numbered rich group and the remaining smaller portion was to feed the large numbered general mass.

INCOM DISTRIBUTION INEQUALITY

 The inequality of income distribution became more rigorous in developing economies because the corruption pacing with development process also contributed a lot towards making the income distribution more unequal therein. I remember (Late) Mr. Rajiv Gandhi when as the Prime Minister of India he had accepted that only 20 paisa (one fifth of a rupee) was being actually utilized in government investment out of one released rupee.  

With the passing of time, some from the rich group became economically and politically so sound that they either entered in the policy making group or became capable of influencing the policy makers. Therefore, the economic policies went on being so formulated that the part of national income going into the hands of these rich elites, and their kith and kin went on increasing. Thus, a group of rich elites, being very small in number, emerged in each capitalist developing or developed economy and grabbed a big portion of the fruits of development and growth. The rest of the rich group stayed on back foot and ultimately joined the following middle income group. Moreover, the poverty alleviation move enabled many of the low income group to step up and join the middle income group. Thus the mass of middle income group went on rapidly increasing in number and thereby the middle income group became a dominant consumer group. It became so wide and so dominant that today the word ‘market’ means the market of consumption goods pertaining to the consumption of this middle income group, unless it is otherwise specified.

THE DEVELOPED ECONOMIES

In developed economies, the rich elites (the rich minority) made use of huge funds, accumulated in their hands, in two ways.

(i) They heavily invested in the production of commodities pertaining to the consumption of the vast middle income group. But, the disposable income of this group increased with a lower rate than the growth rate of the production of their consumption items because of the rising inequality of income distribution and a high degree competition among producers to squeeze the purchasing power of this market dominating group. That is why the developed economies came across slackness especially in the market of the consumer goods pertaining to the consumption of middle income group. The developed economies had got the idea of future slackness or depressive trend well in the later eighties when they started insisting the developing economies for coming under the globalization move so that the extra production of developed economies may find market in developing economies. However, this was pointed out by some economists (like in India when there was introduced the new economic policy in July 91 to provide a good thrust to the process of globalization). But the voice of those thinkers was lost in the uproar of the initially increasing foreign exchange receipts. In addition to this, the behest of IMF and World Bank made the governments of developing member countries to neglect this type of criticisms. With the help of globalization the developed economies has been succeeding in keeping the condition of over production averted for last 20 years. But, the recessive tendency has so far become so strengthened that the developing economies, too, instead of saving the developed economies, have but themselves become victim of depression.

(ii) They utilized the remaining funds, though still bulky, in speculation activities both commodity and non-commodity speculation. The funds (liquidity) utilized in non-commodity speculation (like shares, debentures etc.) was mistakenly regarded as investment and, therefore, taken into account as active saving. But, actually this liquidity or, in other words, this portion of the total saving did nothing towards the effective demand in the market. Thence, it is almost the same as inactive saving. Thus, the liquidity utilized in speculation market (especially in share market) was snatched from the hands of middle income group and turned into inactive saving. This amount along with the black money entered not into demand formation whereby total demand in market lagged behind the total supply and, thereby, a condition of over production came about there.

THE DEVELOPING ECONOMIES

As regards to the developing economies, the story of there’s depressive trend ran almost in the similar way but with a slight difference. Inequalities in income distribution prevailed and went on increasing in developing economies also similarly as in developed economies. The difference was that corruption in developing economies was more persistent than in developed economies. The portion of liquidity accumulated on account of corruption was turned into black money. Only a small portion of this black money could be utilized some how to add to demand in market. Its remaining big portion went either to foreign banks as hidden deposits or stealthily invested in foreign companies or, otherwise, remained unused and lying in hidden money chests of rich elites. This however did not contributed to demand in market but this did not even contributed to the productive investment. The persistent lack of capital in developing economies became more rigorous on account of the black money. Therefore, the developing economies were but experiencing inflationary pressure up to the late eighties on account of heavy autonomous (unproductive) investment in welfare and employment schemes (apart from that in infrastructure) by their governments being dependent on foreign aid, World Bank financing, external debts and deficit financing. As the eighties end and the nineties begin the inflationary trend started being converted into depressive trend in the developing economies also on account of the following events.

(i) Various schemes, moves and drives to convert black money into white were launched whereby a considerable part of black money came out, became converted into white money and it added to productive investment. This increased supply in the market. Though employment also was thereby increased to add to the demand but lesser was added to demand than to supply due to highly unequal income distribution in developing economies.

(ii) Under the process of globalization MNCs were allowed to enter in the developing economies. The MNCs made heavy productive investments and thus considerably added to the total supply in the markets but the thereby increased employment could not equally add to the total demand because a considerable part of their production value (revenue) went to their respective mother countries in the form of profits. Moreover these MNCs kept considerable part of their revenue in the form of undistributed profit deposited generally in the foreign banks.

(iii) The expansion of share markets took impetus in developing economies in the middle of nineties on account of some small scams and computerization of stock exchanges. However, a big scam always creates uncertainty in stock exchange activities and therefore harms the share market. But, contrarily, small scams always help increase the stock exchange activities because small scams create more ups and downs in share prices. The share market business or, in other words, the stock exchange activities are actually the non-commodity speculation activities and, therefore, are directly proportional to the rate of change in share prices with respect to both the time and the level of share prices. The expansion of share market attracted huge amounts of funds (liquidity) which could have contributed to investment, production, employment, consumption etc. in the form of active saving.

(iv) The globalization made easy access to the markets of developing economies for depression stricken developed economies. Therefore, the gluts of consumer goods started being dumped into the markets of developing economies. The goods produced in developed economies are of better quality and cheaper (on account of lower production cost) than the goods produced in developing economies. In addition to this, the consumption of the mass of developing economies is highly conspicuous. These two factors attracted the consumers of developing economies towards those dumped goods so much that their home produced consumption goods lost the demand up to a considerable level. However, the flood of Chinese goods in world market in recent years has made a big dent on the dumping activities of the developed economies but it makes no difference to the importing economy whether dumping is done by China or another country. However, the Chinese dumping increased the intensity of depression in developed economies by affecting adversely the demand of their export.

Each of the events discussed above contributed towards increasing the supply but decreasing the demand of consumption goods in the developing economies. The combined effect of these events made a considerable change whereby up to the year 2008 the developing economies also came into the grip of depressive trend in their markets.

PRESENT SITUATION

Whatever the geography, the travelling path, the process and the story of the depression 2008 may be, we should not hesitate to accept now that it has so far become a problem not only of the developed economies but of the whole world. Therefore, all economies of the world should collectively fight against it taking it as the ‘World Mission Depression 2008’.

Leaving all things aside we should recall Lord Keynes and conceive that depression comes about only when saving exceed investment or, in other words, when a portion of total saving remains un-invested and lying in the form of inactive saving. The present depression 2008 also is not an exception. However, all the governments are claiming that they are keeping deficit in their budgets far more than the estimated inactive saving. But, they are mistaking because they are not including the blocked black money, exported black money and the money utilized in speculating activities in their estimation pertaining to the inactive saving. All the three types of money are the liquidities not utilized as investment. Therefore, the world governments, to fight against the depression 2008, should find ways and means to convert these moneys into investment, desirably into autonomous investment in the beginning. However, a considerable portion of black money is too stubborn to be converted. Similar is in case of the money engaged in speculation. Therefore, the governments should take into account the unconverted part of the black money and the money engaged in speculation, as inactive saving while deciding the extent of their budget deficits. As soon as the governments start keeping their budget deficit more than the total inactive saving estimated as suggested above, the process of reflation will start and bring the world economy out of depression.

      _________________________________________________

V P Singh

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http://www.challenge.co/training/2010/mod2/day3/ Anthony Fernando of Market Samurai introduces the publish content module of Market Samurai for The Challenge 2010. Find out more here: http://www.challenge.co/training/2010/mod2/day3/

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Eddie Turner participates in a book writers workshop hosted by author and publisher, Melissa Giovagnoli, founder of Networlding.

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As financial planners, we are frequently asked about “sustainable withdrawal ratios”, or in other words, “How much money do I need to retire?”

It seems as if there are as many articles and books written on the topic as there are people looking for the answer.  Our withdrawal philosophy has been molded via several sources, but the system of William Bengen has been the most influential on our practice.

Simplifying our system, and I mean REALLY simplifying our system, looks like this:

·      Nest egg (NE) is invested between 60% – 75% in stocks AT ALL TIMES

·      10% of NE in alternative investments (usually managed futures)

·      Remainder of NE is invested in bonds

·      The initial withdrawal is 4.4% of NE

·      This withdrawal (WD) is adjusted each year, by the preceding year’s consumer price index (CPI)

An example is in order:

                                       

·         Nest egg (NE) of $1,000,000 would allow for an initial withdrawal of $44,000

·         If the CPI rose 3%, next year’s withdraw would be $45,320

·         This withdraw could be made REGARDLESS of the performance of the NE

·         Looking at the past, which is admittedly problematic, this strategy would have been safe in 100% of all rolling 30 year periods (a conservative retirement span)

NOTE: I am over-simplifying this strategy.  There are many nuances and “inconvenient” factors (like taxes) that have not been included in my summary.  The particular types of stocks, bonds, and alternative investments are important to the system.  The scope and breadth of our withdrawal system is very detailed and will undoubtedly be the topic of many of our blog entries.

I present this “mini” version of our system because…………..

Just two years ago I had serious doubts about this withdrawal ratio.  I was beginning to think it was far too conservative.  Average returns (at that point) for many of our clients were much higher than the initial 4.4% rate.  The bursting of the internet bubble seemed like a distant memory of an event that was a fluke to begin with.  Many popular media writers and several financial planning magazines were also challenging this conservative philosophy, discounting the worst case scenarios (think Great Depression) as mere tales of a time never to be re-visited. 

Most investors were reluctant to accept the fact that their nest egg needed to be roughly 22 times their initial withdrawal – “my gosh, we will NEVER be able to save that much!”

Needless to say, this past year has grounded me with respect to the sustainable withdrawal ratio.

2008 provided three powerful reminders:

1.  Market events of the past, no matter how severe, can repeat themselves

2.   A model built to withstand the most troublesome market environment will appear overly conservative during bull markets – and feel comforting during reigns of the bear.

3.  The 100 (or so) years of market statistics that most researchers use is NOT the complete set of market outcomes.  Things that have never happened before are bound to happen in the future.  The market in 2008 was chock full of first-time occurrences that will undoubtedly be researched for years to come.

 

Cass Chappell
http://www.articlesbase.com/personal-finance-articles/how-much-is-enough-740804.html

Multilevel marketing is picking up a lot of steam. This is due primarily because of the number of people online that are involved in multilevel marketing, as well and all of the profits that go along with it. If you are interested in multilevel marketing, you really should not have any problem finding information and sponsors willing to mentor and lead you online to help you get started. The bottom line is that multilevel marketing is here to stay.

Multi-level marketing works. It works both online and off, however in the online world it is a different process. By the nature of the beast it is obviously not possible to sit across the table and present your opportunity. You can, however, use the tools of the 21st century, conference calls, webcast presentations, as websites to enable you to get the information out there.

If you are not familiar with what multilevel marketing can do for you, you should bone up on the details as soon as possible. Generally speaking, multilevel marketing is a way to make money when introduce consumers and business associates to certain services or products. To take this a bit further, with multilevel marketing you can also participate in the compensation plan when the people that you introduced, in turn introduce members of their own. So in general terms, you will generate income through “networking” with other individuals.

For people that are interested in multilevel marketing, the best place to start searching is online. You will find hundreds of companies that operate using various multilevel marketing models. Just make sure that what you are doing is legal. You want to research the company that appeals to you thoroughly. Be sure they are a reputable company with a good track record.

Research the products, can you become passionate about them. The harsh reality is – it doesn’t matter how good the compensation plan is – if you can’t be passionate about the products, if you can’t see yourself committing to the use of the services yourself, how are you going to communicate this vital business building tool to your “downline”.

If you are not sure if multilevel marketing is right for you, look into the benefits that it offers, and don’t forget to check into the tax benefits of a multi-level marketing business you operate from your home. With a little digging you will find many online forums devoted to multilevel marketing. Become a member. You’ll be able to ask questions of more experienced marketers. They will be able to give you advice on where to start, how to proceed and where to find a good sponsor/mentor in you the company you have chosen. A strong sponsor/mentoring system is key to success for the novice. Your sponsor’s success depends on your success, therefore they have a vested interest in helping you, be sure you take advantage of this.

Simply put, like everything you do, you will want to research as much as you can before you get started. The more that you know, the better your chance of success.

Multilevel marketing is definitely here to stay, it’s presence online has grown as more and more people search for a way improve their lifestyle using the internet. Through this medium, many people are enjoying the opportunity to create long-term residual wealth, without out the need to get a second job away from home.

AliB
http://www.articlesbase.com/business-articles/multilevel-marketing-is-here-to-stay-55938.html